Deeper analytics. Free to start.
Fathom is a solid, privacy-friendly analytics tool. Flowtag covers the same ground — with more session detail, a free plan that doesn't expire, and pricing by visit instead of pageview.
Free plan
Fathom offers a 7-day free trial with full feature access. After that, paid plans start at $15/month — there's no free tier once the trial ends.
Flowtag's Starter plan is free forever — 1,000 sessions and 5,000 events per month, no credit card required, no expiry date.
Pricing model
Fathom prices by monthly pageviews. A single visitor browsing five pages counts as five pageviews against your plan limit.
Flowtag prices by sessions. One visit counts as one session, regardless of how many pages the visitor browses. Pro is $29/month for 100,000 sessions.
Event depth
Fathom tracks custom events and aggregates them across your site — useful for measuring conversions and tracking which actions visitors complete.
Flowtag's event browser lets you inspect individual events as they arrive — exact properties, timestamps, and the session they belong to. Totals and per-event detail, in the same place.
Tracking modes
Fathom is cookieless by default — no cookies are set, no consent banner is required. It's their core privacy promise.
Flowtag supports both cookie mode and cookieless mode. Cookie mode unlocks returning visitor tracking, cross-session stats, and a more complete picture of your audience. Cookieless mode needs no consent banner. You choose based on your compliance needs.