The analytics tool that doesn't work for Google.
GA4 is built for Google's ecosystem. Flowtag is built for your workspace — accurate data, no sampling, nothing leaving it.
No consent banner — if you want it.
GA4 sets cookies before it can track anything. That means a consent banner is legally required in the EU before the script loads — and every user who clicks Decline is invisible to your analytics.
Flowtag's cookieless mode sets no cookies and collects no personal identifiers, so no banner is required.
Every number you see is real.
GA4's Explorations feature samples data above certain event thresholds — it stops counting every hit and starts estimating. You may be reading a chart built from a fraction of the real numbers.
Flowtag records every session, every event, every page individually. The number you see is the number that happened.
Your data doesn't go to Google.
When you use GA4, your users' behavioral data is processed on Google's infrastructure — the same company that runs one of the world's largest ad networks. Five EU data protection authorities have found this non-compliant.
Flowtag processes and stores your analytics data in your workspace only.
An interface that doesn't require training.
GA4 replaced its already-complex interface with a new one that buries basic reports behind Explorations and custom dimensions. There are entire certification courses because standard setup requires ongoing configuration.
Flowtag's dashboard shows the numbers you care about — sessions, pages, events, sources — without a certification course.
No aggressive user tracking.
GA4, when connected to Google Signals, can track users across devices and link their behavior to their Google account.
Flowtag identifies visitors only by a session-scoped pseudonymous ID — nothing that can be tied to an identity, and nothing shared across sites.
No silent data gaps.
GA4 samples in Explorations, throttles the API, and applies thresholds before showing data.
Flowtag has one rule: if it happened, you see it. No thresholds, no throttling, no estimates passed off as facts.
We're not in the advertising business.
Google makes most of its revenue from ads. GA4 — when linked to Google Signals or Google Ads — can feed your users' behavioral data into that ecosystem.
Flowtag charges for software. That's the business model — no ad network to feed, no data to license. Revenue comes from customers who pay for the product, not from the visitors those customers bring.